XL joins K MAG to promote young artists

New music and independent art – these are the values supported both by XL and K MAG. XL Energy Drink partnered with the magazine to launch its latest issue.

Taking place on 16th November at an iconic club in Warsaw, the capital’s home of live party music, the launch party was truly a celebration of fun, music and… good energy.

It was attended by Polish celebrities, models, journalists and musicians. The guests were treated to a great programme of music acts. Several dj’s, including the young dj Neen, entertained the crowd. Around midnight the amazing Wojtek Mazolewski Band, together with Justyna Święś from The Dumplings, took the stage and…stole everybody’s hearts! A dose of energy was provided by XL Energy Drink.

K MAG is a Polish independent magazine about style, culture, art, design, photography and fashion. Each issue has its own theme inspired by iconic people, films and music. K MAG’s Editor-in-chief Mikolaj Komar is well-known photographer. K MAG “Easy Rider” issue cover was honoured by Le Book in “Best magazine covers by Le Book” next to “Vogue France”, “Elle UK”, “Harper’s Bazaar”, “i-D”, “Interview”, “Wallpaper” or “GQ”.