XL kicks off summer season with a nationwide outdoor campaign

Consumer promotion which is being conducted in Poland got an extra support. 8 big cities, prestigious locations and a cool, eye-catching design – that’s how XL does the outdoor campaign!

Campaign included both outdoor and digital advertising. As always XL is about having fun with friends and living your life to the fullest. That’s why we worked with young, energetic models who convey these values. Ads are displayed on billboards, citylights and citybikes. XL is present also in one of the most popular and prestigious advertising sites in Warsaw – an underpass in the city centre with the size of 800m2.

XL Energy Drink is always on the hunt for the next best thing! In the underpass we used an absolute novelty in the field of large format printing – special new latex material used in Poland for the very first time!

Watch the campaign video

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